Mashable article By now, most of us have heard about the rise of ‘super-user’ platforms and what they mean for the business of publishing.
Some of us might even have tried out ‘superuser’ apps.
The New Yorker is no different.
On the same day as The New York Times, the company released its first major overhaul of its user interface in almost 30 years.
Now, Mashable is proud to present the first in a series of posts we hope will spark conversation about how to rethink the way we manage our content.
As the New Yorker’s founder, David Carr, famously said, ‘It’s a matter of having the right tools, not having the tools, but having the correct tool.’
“For Mashable, the key to maintaining a thriving publishing industry is understanding our user base.
As we continue to grow, we want to make sure that our userbase is strong enough to sustain our mission, our editorial vision, and our community, we’re taking on a variety of new challenges to ensure that they have the tools and information they need to succeed.”
For Mashability, the right tool, not the right app, is the key.
Mashable’s User-Centric Content Strategy is the first-ever user-centric content strategy and we have spent the past year testing our approach.
Our user-focused approach is based on two key elements: User Experience and Collaboration.
The goal of this user-centered approach is to be able to help our user and our team create content that is fun, engaging, and meaningful for them and the people who interact with them.
We have developed a new product that allows our users to share, annotate, and annotate the content they see on the web, in print, on social media, and on video.
This new product, Mashability’s New Yorker Reader, is available in the App Store, Google Play, and the App store on iPad.
We will be focusing on the following areas:• Sharing content with our users, our team, and other editors• Collaboration with our editors and stakeholders• The way we share content with the public• Content that is meaningful to our users and our communitiesWe believe this strategy will empower the editorial team, the editorial community, and users of our site to do more with our content, and more importantly, more with each other.
We believe it will help us to be more transparent with our editorial and creative processes, more responsive with our audiences, and help us grow faster and sustainably.
The new Reader will make it easier for our users—and our community—to have a voice in what we publish, while also providing tools for our editors to collaborate with us.
The key to being able to build a community that is passionate, helpful, and engaged, is understanding who our users are.
While we have the right technology, tools, and resources to create and deliver the content we think our users will want to read, it is important to understand their motivations, and how they can best use those tools.
In our recent internal discussions with editorial team members and community members, we’ve learned that many people share a deep passion for the stories we share, and we believe that our community is as passionate as our readers.
We also want to ensure we are helping our community build a stronger sense of ownership of our content—a community that can share it with others, contribute to it, and share in its impact.
We are building a platform that gives our editors, editors’ friends, and writers the ability to create, edit, and publish their content, which is a powerful way to engage and be heard in the publishing industry.
We want to continue to be open and transparent with the editorial and publishing communities that use our products and services.
As a result, we will be sharing with them the details of our new platform, the first ever user-based content strategy, and will be open to suggestions on how to further improve our products.